Rolex

Originally founded in 1905 in London by Hans Wilsdorf and Alfred Davis, Rolex was first known as Wilsdorf and Davis. The company registered Rolex as the brand name of its watches in 1908. Today, the company is based in Geneva, Switzerland.

According to Wilsdorf, the name “Rolex” came to him while riding a horse-drawn bus when a “genie whispered Rolex in his ear.” Wilsdorf wanted a short name that would be easy to remember, and say, in any language, and “Rolex” sounded perfect.

Since the beginning, Rolex watches have been crafted from the finest raw materials and assembled with meticulous attention to detail. Every component is designed, developed, and produced to the most exacting standards. To this day, you can discover Rolex watches on the wrists of pioneers, artists, athletes, and visionaries—worn on journeys to the very highest summits and the deepest part of the oceans.

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