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Hublot is often considered a “newcomer” in the watchmaking industry. Their journey in the industry that had already indulged itself in a ‘tradition’ of hundreds of years of watchmaking began fairly late in 1980.
However, despite being built on the power of innovation and savvy marketing and not on neither rich heritage, nor tradition like other brands, Hublot was never afraid to stand out from the crowd. With the use of varied materials (including the first ever rubber strap watch of the world) the industry had never seen before, they created a niche for themselves.
So, what is their formula for success? Hublot is bringing together two things—cutting edge innovations and age-old traditions of watchmaking—to create something bold and distinct that would easily appeal to those looking for a timepiece with a substance.
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